SACHIN TENDULKAR PLEDGES TO ‘SWITCH OFF’ FOR EARTH HOUR 2012

As WWF-India announces the 4th year of Earth Hour in India, cricket legend Sachin Tendulkar has joined hands with WWF-India and has pledged his support to Earth Hour – WWF’s global campaign to raise awareness and inspire individual action towards a better environment. As someone who inspires billions across India, the much loved sports star will be the face of Earth Hour 2012, encouraging individuals, organisations, institutions and groups, to be a part of the largest global environmental movement in history. The big switch off will be observed on today 8:30 pm.

Supporting the cause, Sachin Tendulkar expressed, “It is heartening to see how a single action of switching off lights for Earth Hour can bring the world together to pledge action towards a better environment. I am happy to be a part of this movement and encourage others to participate as well. Last year, Earth Hour reached out to over a billion people with a little over 6 million Indians participating in this global show of support.

This year, Earth Hour India aims to inspire citizens to take action for cities by switching off lights to make their city the Earth Hour Champion. The concept is simple: whichever city receives maximum participation from its citizens, organisations, institutions and government will be declared the Earth Hour Champion. That city will set an example of exemplary achievement and the power of individual action behind a common cause. While six mega cities- Delhi, Mumbai, Kolkata, Chennai, Hyderabad, and Bangalore participating in the race to become the Earth Hour Champion, WWF-India encourages participation from other Indian cities as well. To mobilise people to be a part of this initiative, WWF-India will also partner with other icons and public figures across the country.